Capítulo Livro | “Potentialities of the Qualitative Analysis assisted by Computer: An exploratory Study about Content value Perception in TripAdvisor” (2017), em co-autoria com Rui Brites. COMPRAR LIVRO…
PUBLICAÇÕES
Green Consumer Segmentation: Managerial and Managerial Implications from the perspective of Business Strategies and Practices
Capítulo Livro |Green Consumer Segmentation: Managerial and Managerial Implications from the perspective of Business Strategies and Practices” (2017) em co-autoria com Helena Gonçalves, Diana Gavilán, Jesús García-Mandariaga COMPRAR LIVRO …
Como Criar, Comunicar e Rentabilizar um Blog (2017, Marcador) em co-autoria com Sandra Alvarez. COMPRAR LIVRO…
Wine Tourism Consumer Behaviour Framework: The role of motivation, product involvement and purchase intention
Abstract | “Wine Tourism Consumer Behaviour Framework: The role of motivation, product involvement and purchase intention” (2016).…
Este livro sobre Marketing Digital & E-Commerce pretende ser de alguma abrangência na área e atual. Por isso, foi preocupação central escrever sobre: – As variáveis estratégicas do marketing digital; – O comportamento do consumidor on-line e a inovação em…
Abstract | “Youtube and User Generated Content” (2017) em co-autoria com Patrícia Ceia…
TESE DE DOUTORAMENTO EM MARKETING | GREEN CONSUMPTION: EXPLORING THE RELATION BETWEEN ENVIRONMENTAL ATTITUDES AND PURCHASE BEHAVIOUR. THE ROLE OF PERCEIVED RISKS AND CULTURAL VALUES
Tese | Doutoramento Green consumption: Exploring the relation between environmental attitudes and purchase behaviour. The role of perceived risks and culutral values. – Unversidad Complutense de Madrid 2016 …
How motivations and involvement explain wine tourists return: SEM and fsQCA findings
Abstract | “How motivations and involvement explain wine tourists return: SEM and fsQCA findings” (2017) em co-autoria com Helena Martins Gonçalves, Graça Silva e Margarida Duarte.…
Como tirar partido das Redes Sociais e Potenciar o seu Negócio (2013, Topbooks) em co-autoria com Letícia Borges. COMPRAR LIVRO…
Emerald Article: Re-examining green purchase behaviour and the green consumer profile: new evidences Gary Akehurst, Carolina Afonso, Helena Martins Gonçalves Purpose – This paper aims to re-examine the determinants of ecologically conscious consumer behaviour (ECCB) by analysing the green…